How to Identify High-Quality Guest Post for SEO
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It is possible to tell a high quality guest post sites from a low-quality one, thanks to some factors, including the author’s reputation, relevance, Anchor text clues, Domain-level metrics, Social factors, and more. But the real question is how do you choose the best guest post for your website? This article will give you some pointers. Let’s take a look.
Relevance
Using high-quality guest posts for SEO is an effective way to improve your rankings on search engines, such as Google. The practice of guest blogging is not new but it has undergone significant changes over the past few years. Google has updated its algorithms several times, and using outdated link building strategies can have negative consequences for your website. The terms white hat and black hat SEO refer to strategies that are not against Google’s guidelines but resort to questionable methods to climb the rankings.
Guest posting is an effective way to improve your search rankings, but it is not without a few caveats. To begin with, guest posts must have high-quality content. High-quality content, as defined by Google’s Search Quality Ratings Guidelines (SQR Guidelines), has high levels of authority, trustworthiness, and expertise. Search engines use these three factors to determine the value of websites. Among these, EAT, or evaluability attribute, affects search engine crawlers’ perception of articles and affect their rankings.
Anchor text clues
When reviewing a guest post, search engines will look for certain qualities. For example, the anchor text should include the keyword in a prominent manner. A guest post that does not mention the keyword will not be as effective as a piece that mentions the keyword but has other important factors that would attract a reader. A high-quality guest post should contain a variety of keywords, and it should be clear that the post is sponsored by the site.
The link anchors should be varied, and ideally unique. While it is possible to include a link in the author bio, it is better to negotiate for a link in the body of the post. Not only does this look natural, but it will also give it more SEO value. Anchor text clues the search engine about the destination content and tells the reader where to find additional information.
Domain-level metrics
If you’re looking for a quality guest post, you can easily distinguish between the low-quality and high-quality ones by checking out the domain-level metrics of these sites. Low-quality sites have low-quality content, and their audiences aren’t engaged enough to make it worthwhile. While Google is tolerant of inbound links from low-quality sites, submitting too many of them to high-quality sites can make you appear like a spammer.
Backlinks from low-quality guest posts are typically distributed randomly. These backlinks don’t link to relevant content, and they’re usually not related to the subject of the post. While high-quality backlinks appear naturally in the context of a guest blog post, low-quality backlinks are distributed haphazardly to maximize volume. Domain-level metrics to identify high-quality guest post for SEO include the number of outbound links and the quality of the anchor text.
Social factors
The first step in identifying guest posting services for SEO is to consider social factors such as likes, comments, and shares. Social factors can help you identify high-quality guest posting opportunities and check for exclusivity. If the website you are considering doesn’t have much social engagement, you might want to reconsider your decision. While some sites might be more exclusive than others, other sites aren’t.
Conclusion
Another way to check for high-quality posts is by checking the site’s backlinks. While some sites don’t have follow links, they still can generate valuable organic referral traffic. If there are contextual links within the body of the guest post, they can increase the link juice and boost CTR. Additionally, contextual links provide a better user experience. You can use tools like cognitive SEO to check for contextual links.
